Search Engine Marketing

What is Search Engine Marketing?

Search Engine Marketing allows advertisers to pay for a premium spot on the search results page. By far the biggest Search Engine is Google. A good example of search engine marketing, or SEM is. The advertiser will pay each time either their ad is displayed (usually 1,000x is a set fee, also called impressions), or if a click is initiated by a potential customer.

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These ads will appear at the top of the search, paid for by each company listed for particular keywords.

Examples of Different SEM opportunities

Google Ad Words
Yahoo! Bing Network

SEO vs SEM

A lot of people don’t understand the difference between the two. It’s actually relatively simple. SEM you pay for, and it’s results are somewhat immediate, and great for short term success while SEO is free (you have to understand how to effectively do it) but takes a long time to take effect, but great for long term success.

SEM vs PPC

What is the difference? They have a lot of similarities in terms of what they actually do. PPC stands for “Pay Per Click” and is offered by many different websites, such as Facebook, Twitter, LinkedIn, etc. While very similar to SEM they are not search engines, and are not usually target via keyword, but interests, and other factors on ones profile.

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